lululemon
“Besides everything we accomplished with Carla, I appreciated who she was in the work. She was collaborative, listening and incorporating different perspectives, creative in helping the team think outside of how we normally worked, and was light-hearted during some of our challenging times as well. Carla not only brings a wealth of experience but invites creativity and fun into the process.” - DANIELLE MIKA NAGEL
TAXI
“If I had to describe Carla in a nutshell it would be ‘the whole package’. She brings creativity, leadership and business sense to every project. Over the past two years at TAXI she’s led major projects for practically every client, often multi-tasking like a demon, never letting her standards or smile drop. When a brief is with her, you know it’s in capable hands.” - NIKKI JOBSON
PepsiCo
“The lines you came up with delivered the philosophical side of Fido, but also the relevant, ‘English’, smart, contemporary, think clear element that was so important in making this work for 7UP. We are delighted by the work and once again impressed by your focus, enthusiasm and creativeness.” - KELLI MCKUSKER
General Motors Holden
“Carla played an invaluable role in helping Holden exceed sales targets through a clever and effective communication platform. Even with a significant increase in price, the Barina’s market share has increased from 6% to 18% in the last year with substantial improvements in brand attitudes.” - JULIAN DUNNE
BJL
“Carla has the rare ability to take a huge amount of detail and quickly grasp the story she needs to tell, and to understand the tone of voice she needs to take to deliver it whether in short or long copy format. I'd recommend her to anyone in a second.” - GEORGINA CROSSWELL
lululemon
“In her time at lululemon, Carla has made a number of lasting improvements. She created the voice of lululemon, with clear copy guidelines, and led her team in updating the manifesto copy – the most iconic messaging of the brand. She created messaging guidelines for product naming, and product innovation. She also led the messaging of the two most successful holiday campaigns, rethinking how website copy was used to streamline traffic through the site, while still retaining the brand’s personality. I witnessed Carla work tirelessly for her team, creating net new leadership roles for their professional advancement, as well as holding regular professional development sessions for her writers. She is passionate, thoughtful, resourceful, positive, and creative. I can’t recommend her enough.” - SHAUN SAMSON
